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Toni Nicole – Hip Hop Development

Toni Nicole at work hip hop hiphop rap music management label a&r

Today’s podcast is with entertainment CEO, Toni Nicole. She is the founder & CEO of Enterprise Management and RE•IGN Movement which is a platform for Hip Hop Artist Development and Management.

We talk about her personal travel habits and some tips. Toni gives tips to her younger artists about the differences between traveling for fun and traveling for work.

Toni Nicole Quick Bio

Enterprise Management is a firm that manages Recording Artists / Actors / Writers / Comedians / Speakers. They also provide management and marketing to businesses and brands. They promote Networking Events, Conferences, Concerts, Workshops, and Fashion Shows to name a few.

She is also a Co-Founder of Act of Faith Hands of Love Organization alongside National Gospel Recording Artist Howard Sapp. This organization is nonprofit. They execute community events, concerts, and conference in the USA and around the globe!

Toni Nicole Hip Hop Development on social media:

Toni’s traveling music/song/podcast choice is:

DMX – Party Up (Up In Here)

Click here to see all of the guests listening choices when traveling.

Transcript:

00:04

hey on today’s The Travel Wins podcast I’m

00:06

lucky to have Toni Nicole. How are

00:08

you hey Toni

00:10

excellent Toni is the CEO and

00:13

founder of enterprise management and

00:15

Reign management and thankful to have her as

00:18

we’re both catching flight you have one

00:20

coming up tomorrow and I’ve got one in a

00:22

few days so how’s everything going for

00:25

you everything’s going pretty good

00:27

everything’s been steady it’s been busy

00:29

constantly making moves in between

00:33

states so yeah it’s been good that’s fun

00:38

so what exactly what is Enterprise

00:41

Management arranged and how did you get

00:43

started with that

00:44

so Enterprise Management is the

00:47

entertainment management company where I

00:50

assistant manager recording artists

00:52

actors producers screenplay writers

00:55

comedians authors you name it anyone

00:59

that needs assistance in the

01:01

entertainment industry

01:03

that’s what we’re here for rain movement

01:06

is a division that is under Enterprise

01:09

Management that I created specifically

01:11

for hip hop recording artist so right

01:16

now currently have two clients under

01:19

that division okay kind of behind the

01:23

scenes of actual the music industry is

01:26

how much moving around and helmeted

01:29

moving parts or I guess that a lot of

01:31

people don’t see it first management

01:34

publicist yeah well pretty much like

01:37

Enterprise Management we do everything

01:39

like we we take care of the you know

01:42

being a publicist we take care of the

01:44

marketing I have a management team of

01:47

seven people so we pretty much develop

01:51

formulas and campaigns for all of our

01:53

clients especially in the music industry

01:56

so we know that that industry changes so

01:59

much as far as like the elevation of of

02:03

where artists goals so we make sure that

02:06

everything is pretty much taken care of

02:08

I for one have been in the music

02:13

industry

02:13

over 20 years so I’ve seen it evolve

02:16

into a different level that’s it I would

02:21

I would say what I’m trying to think

02:22

real quick but I would say the music

02:24

industry probably changed the most in

02:26

the last 15 to 20 years just with the

02:29

with technology you know farting yeah I

02:35

mean every 20 years knows cassettes and

02:38

CDs yeah exactly

02:42

yo natural albums yeah so you know we

02:46

were phasing out albums I mean you still

02:49

got some albums you still have you know

02:51

the DJ’s they’re still doing old-school

02:54

mixes but even that’s starting to become

02:56

extinct because now you have mixing

02:59

boards and they’re doing everything

03:02

different so you know everything is

03:06

digital now well even the the

03:08

distribution of records you know being

03:11

used to have the record labels actually

03:14

produced albums and promoted the albums

03:18

and now it’s all digital

03:19

yeah everything’s digital so now you can

03:23

go on Amazon and you can buy a single

03:26

and download it so they can go to your

03:29

mobile device it’s the one of vs. yes

03:32

Tinley versus going to you know or

03:36

ordering a CD you know like before you

03:40

know it mixing you know there’s not

03:43

going to be a music section in Walmart

03:46

or Best Buy you know this is what we’ve

03:48

done online you know everything is just

03:50

digital download and I think that that’s

03:54

what’s really changed for the record

03:57

labels you know what do they doing it ya

03:59

know just because the artists and in

04:04

firms like yours can set up the tours

04:07

they can set up for a lot of the

04:09

promotion the publicist they are stuff

04:12

so what does what does Columbia Records

04:14

or Capitol Records you know what are

04:18

they providing they’re having to

04:20

restructure a lot of the ways in which

04:23

they use to more accustomed to so when

04:26

it comes down to

04:28

even down to the front money per se the

04:32

advances are different like I came

04:35

across a record label there were

04:38

independent label and they weren’t even

04:41

when they wanted to sign an artist on

04:43

but the way they were doing it is okay

04:46

well we can promote you under the label

04:48

but you have to pay for these packages

04:50

so now they’re actually expecting

04:52

artists to pay upfront so – you know

04:56

just to be recognized you know just to

05:00

have you know the leeway that they need

05:02

to have as artists so that’s how some of

05:04

these independent labels are doing but

05:08

the major labels that are less yeah the

05:10

major labels that are left there are

05:13

doing some advances but at the same time

05:15

the turnaround to pay in these you know

05:19

paying the money back is ridiculous

05:23

well they have the 360 deals now that

05:25

they never had before I remember yeah

05:28

yeah where they want a piece of the

05:30

merge the two er everything yeah yeah

05:34

what they want to do before that was

05:37

always left to the artist you know I

05:40

mean they would get that because from

05:42

what acted so I watched some of the

05:44

documentaries and all that and you know

05:46

it is the things that make their money

05:49

on the record sales man and even the

05:53

distribution but now now the record

05:55

sales aren’t there so now they’ve got to

05:56

make their money from everywhere else

05:58

yeah because I mean if you think about

06:01

how the distribution was back then you

06:05

were thought you were getting something

06:06

when they would pay you 75 cents off off

06:10

of a CD yeah 75 cents or a dollar – on

06:13

the CD or a per album and when they will

06:17

break that down and you know you

06:19

multiply that by selling platinum levels

06:22

where you were selling over millions of

06:24

copies you know or or you double

06:28

platinum or something like that back

06:30

then like the era with prints in Michael

06:33

Jackson you know that’s how they made

06:35

their millions because they were always

06:37

selling out their records but now the

06:39

count is so different

06:41

put money off of a digital download

06:43

because you got so many different faulty

06:48

systems who are downloading the music

06:50

for free and there’s no tracking on that

06:53

yeah fundin you know I mean as bad as my

06:58

sense there are times when I’m driving

06:59

down the road cuz I travel a lot for my

07:01

work and and and I I put on YouTube

07:05

cuz I have unlimited data on my phone so

07:08

I’m going YouTube and start watch it I

07:10

won’t watch the video though I’ll just

07:12

play the music here’s it through the

07:15

YouTube channel from that’s free yeah so

07:18

so so it’s almost like why buy it you

07:21

know when you can listen to it for free

07:24

you know because YouTube is not doing

07:27

like title of some of them where they’re

07:29

only giving you a certain amount of of

07:32

minister listen to a song you know then

07:35

you have to pay for the membership in

07:36

order to listen to full access or even

07:38

download yeah so you know it’s so

07:41

different now but yeah a lot of people

07:43

are even downloading music from YouTube

07:47

for free now jay-z

07:49

wised up and he was able to block some

07:52

of his newer albums that were released

07:55

so that no one could download them

07:57

through YouTube yeah so he he with the

08:01

extra mile on doing that I don’t do that

08:04

I have to my friends are artists exactly

08:08

yeah you want to be supportive and I

08:10

think a lot of times people don’t

08:11

understand you know you want to support

08:13

the artists because that is part of

08:15

their income and you know there are

08:18

still tracking of the music when you are

08:21

paying that emails royalties are still

08:23

being calculated and being accounted for

08:26

well I would like I didn’t go I mean I

08:29

think it’s the misconception is that

08:32

I’ve had a few NFL players on my podcast

08:34

lately and there’s a misconception is

08:38

everyone’s Cam Newton you know

08:39

everyone’s you know drew brees making

08:43

you know 10 15 20 million a year well

08:45

yeah the guy’s the majority of the guys

08:48

the Basinger the guys are making a

08:50

hundred 150 thousand a year then and

08:55

you know it’s like artists everyone

08:56

takes all its yeah you’re an artist it

08:58

doesn’t matter I miss if I take a couple

09:00

dollars from you but a lot of the

09:02

artists unless you’re that top-level

09:04

Drake jay-z you’re not making a lot of

09:08

money yet and so 75 cents or a buck and

09:12

help yeah yeah that’s just me it’s a

09:20

very tedious business yeah well yeah

09:24

that like I said I mean I think there’s

09:26

a misconception that you know an artist

09:28

goes up and sings a song and then just

09:30

start stirring and everything’s fun you

09:33

know and then there’s a lot of behind

09:35

the scenes stuff that happens that has

09:37

to happen just just like well you know

09:40

you’re you’re heading to Italy huh yes

09:44

I’m heading to Atlanta one of my artists

09:47

is having an album release on a

09:50

listening party tomorrow so I have to be

09:54

in attendance for that make sure

09:55

everything runs smoothly well how long

09:58

will that be

09:59

how long would triple that before two

10:01

days or mm-hmm

10:06

for one a to our party no I it in for

10:15

another hour so this is routed

10:16

differently yeah but yeah it’s a three

10:21

hour party and the guest me attendees

10:23

will have fun about three hours but for

10:25

you planning it set scheduling getting

10:28

everybody else getting plates

10:30

yeah networking and everything like that

10:33

yeah because you mean that’s that’s the

10:36

biggest thing when we’re doing the

10:37

events when we put this together and we

10:40

want to make sure that we allow enough

10:42

time to be able to network with people

10:46

the guests that come because you never

10:49

know what opportunities happens you know

10:52

when you’re talking to people you never

10:53

know about the connections that can be

10:55

made so you know just making sure that

10:59

the promotion and PR is set I’m always

11:02

very hands-on with every event that we

11:05

do so no matter what’s going on

11:09

I have like a gang plan ABCD I don’t

11:13

know making sure that this person is set

11:15

up making sure that sound check is done

11:17

making sure that everybody is in

11:19

position where they need to be who’s

11:21

Manning the door all that kind of stuff

11:23

so it’s easy right yeah easy when you’ve

11:28

been doing this for some so long Enoch

11:32

Bible of I as well so yeah I’ve yet to

11:36

meet the overnight success you know that

11:39

leads a person in business who just oh

11:41

six months ago I started doing this and

11:44

I’ve just been world with it’s always

11:45

you know twenty years fifteen years

11:47

thirty years right you know and then and

11:51

then you get that I have two daughters

11:53

in their twenties and and their friends

11:57

and so I was like oh how do you do that

11:58

go yeah thirty thirty plus years that’s

12:00

how I got to do this you know yeah yeah

12:04

I tell people all the time to see

12:06

outside of I do public and motivational

12:10

speaking outside of just doing you know

12:13

enterprise management and great movement

12:16

so I do speak on a lot of how you know a

12:20

lot of things doesn’t happen overnight

12:22

you have to look at building your brand

12:25

up it takes it will take a while you

12:29

know I’m saying I mean unless you

12:31

stumble across a fortune or something

12:33

like that yeah that happens with people

12:37

but that can not get you ready even at

12:42

that time so it’s like you really want

12:44

to be educated and learning about what

12:47

you’re building and not be so quick to

12:50

okay rule I want that success on what

12:52

that car I want the house I want this

12:54

that will come but you want to make sure

12:57

that you can sustain and then and

12:59

maintain what you’re going after because

13:02

you can’t do that if you’re just trying

13:04

to get overnight success you’re not

13:06

going to to win you know you’re not

13:09

going to really get the fulfillment out

13:10

of what you’re building

13:11

waste of time hey that’s that’s why I

13:16

figured out why I’m won the lottery yet

13:18

yes I would elaborate me

13:25

there’s a different plan for me out

13:27

there everybody has their own using plan

13:31

so you know as much as I would love to

13:33

win the lottery and reduce my time then

13:36

okay well I guess I got some more

13:37

learning I need to do exactly right I

13:42

guess I have two traveling questions for

13:44

you for you what’s the most difficult

13:46

part of the travel and then what do you

13:48

think the second question is going to be

13:49

for your artist what’s the thing that

13:52

they don’t think about beforehand like

13:55

if you find a new artist and you go

13:57

Penny’s never been on tour before blows

13:59

him away or makes him go this is what I

14:02

expected well the biggest thing timing I

14:05

have to put in is timing I have one

14:09

artist where they totally missed their

14:12

flight on they was prepared they know

14:17

everything was set checked and some

14:19

luggage and you know they weren’t paying

14:23

attention

14:24

call for the flight missed the flight

14:27

and like well you have a show to do you

14:33

missed in the flight you know you

14:34

getting penalized for that not only a

14:37

reflection on you definitely reflect

14:40

upon my company you know cuz I’m

14:43

representing you

14:44

Oh timing I was the biggest thing and

14:47

they have this hiccup moment with all

14:50

yeah I need to be on time absolutely you

14:53

need to be on time you know I’m we’re

14:56

flying out and as you already know

14:58

flights can be unpredictable you can’t

15:01

always you know all the kind of stuff

15:03

can happen

15:05

we at the airport you know or even when

15:08

you’re coming flying in and god forbid

15:11

you to misplace your luggage or your

15:14

luggages lives you know it’s all kinds

15:16

of stuff so I hate flying into huge

15:20

airports but I know I have to you know

15:25

like Atlanta’s the worst to me Atlanta

15:29

is like the worst I can’t stand it but

15:31

you know so far the many times you fly

15:35

into a year the hang of it

15:36

you know where to go not to go and you

15:40

know you basically need to have on some

15:41

good running shoes and you can get to

15:43

the you have a short layover and I try

15:49

to tell them I try to tell my artist

15:51

like do not get caught up thinking that

15:52

although I can leave if you have an

15:55

outer layer but you need to stay put

15:56

don’t even dare leaving the airport to

15:59

go outside anywhere it’s not worth it

16:04

you have to get back in you know check

16:08

in make sure everything is cool and then

16:10

you have to get where you need to be to

16:12

UM for your departure you know for you

16:15

to get onto the plane so I tell people

16:18

do not leave the airport if you have an

16:21

hour

16:21

you know layover don’t do it I mean

16:25

there are so many conveniences now at

16:27

the airport’s that you that you don’t

16:31

need to unless you’re trying to meet

16:32

somebody specifically or whatever which

16:34

I never did I was along with you unless

16:37

I had like a four or five hour layover

16:39

yeah that is different yeah but you know

16:42

God job I wouldn’t answer that for me I

16:46

wouldn’t want the stress of wanting to

16:47

have to get back in line and do

16:48

everything all over again

16:50

exactly it’s very time-consuming you

16:52

don’t want to do that because of lines

16:54

get long they get little because you

16:56

know especially at particularly times

16:58

that you’re traveling you know midday

17:01

morning is long just people are trying

17:04

to get early flights people are getting

17:05

new flights you know you’re gonna wait

17:08

you have to wait and there sometimes if

17:10

you waiting in line I mean you’re barely

17:12

cutting it close to getting onto your

17:15

next flight you go through security you

17:17

know all that kind of stuff just like I

17:19

said just the stress it’s not worth it

17:21

for me it is it’ll work for me me better

17:25

so you know I always tell like I tell my

17:28

team like when we’re traveling make sure

17:31

you got everything they should we stay

17:33

together I hate chafing like kids but

17:36

I’m like I gotta make sure we’re all

17:38

together so that we can get on this

17:41

plane together get off this plane

17:43

together and everything’s fine I don’t

17:45

have time to be trying to send out a

17:48

search party

17:50

whatever yeah one person is not home

17:52

alone this is not you know going through

17:56

that because not worth it

18:00

in my previous life but I was a manager

18:03

I had 70 people that work for me and I

18:06

know that is the one thing I don’t miss

18:10

about being a manager anymore is hurting

18:15

the Cape’s

18:15

you know just like come on come on the

18:21

responsibility this is something that it

18:24

really is yeah I’d be fine I’m ready

18:27

and then there’s always there’s almost

18:29

always one person you forgot a bag or

18:32

left her phone somewhere yeah yeah or

18:38

forget the ticket you know forgot the

18:40

boarding pass that I can’t locate it on

18:41

their email or something yeah I’m one

18:44

hand here and I’m like ah that’s where

18:50

you earn your money yeah yeah I figure

18:53

that when you’re in your buddy feeling

18:56

all that schooling all the BS

19:01

are there any hotels that you try to

19:05

stay at or is it just wherever

19:07

whatever’s Kinkos how do you how do you

19:09

go about finding a place to stay and

19:11

tell I’m gonna tell you about me I have

19:14

been called a hotel snob okay and this

19:18

particular brand that I stay at and I

19:20

stay at only and I’ve built up my points

19:25

a lot so that can get four nights and

19:27

you know Marriott brands se Marriott has

19:31

teamed up with Starwood Preferred hotels

19:35

which is like the Sheraton and the W

19:37

Hotels so basically I can use my points

19:41

at either one of those brands Hilton’s

19:43

Hyatts Marriott’s those are usually the

19:48

brands that I go for and now if I’m

19:52

really got to stay somewhere and there’s

19:55

no other choice I will stay at a choice

19:58

hotel only if it’s a comfort sleep or

20:01

comfort me and I’m nesting

20:02

yeah

20:04

I don’t do it I don’t do the motels

20:09

where I have to get to my room from

20:12

outside you know interior room my team

20:21

will tell you they were if they were

20:23

here on the phone now they’d be like yes

20:25

they will repeat everything that I just

20:27

said to you she does not do rooms when

20:31

you got to go in from the outside they

20:32

have to be interior like I thought if

20:37

you sound very silly to my wife this is

20:43

kind of big resort and there’s a villa

20:45

there is a different story you know

20:48

front door with a doorbell is different

20:50

yeah I’m kind of fear for my life I

20:55

don’t know where I’m at tight atmosphere

20:57

those type of motels no I’m not doing it

21:00

see for me when I when I travel when I’m

21:02

on the road I don’t really care as long

21:05

as it’s pretty clean I’m good you know

21:09

but yeah when my wife comes it’s a whole

21:11

different whole different world

21:13

yeah we’re funny you know in particular

21:16

you know really we’re not going for that

21:20

no doubt about that one how much

21:23

traveling to us the book for at near

21:27

entertainment management business um

21:29

well the travelin is picking up so I’m

21:33

probably going to be traveling about for

21:36

this year fifty percent another time I’m

21:40

probably going to be on the road things

21:42

are starting to pick up now with the

21:43

traveling so I’m looking at over the

21:46

summer I’m going to be doing those

21:48

traveling one semester so they’re going

21:50

to Chicago going to Fort Myers Florida

21:55

be back and forth to Atlanta because I

21:58

do have a lot of clientele in Atlanta

22:00

and then also going to Africa October

22:06

some go to Kenya Africa to do a big

22:09

conference and we’re also going to be

22:11

breaking ground to build a clinic and a

22:13

school there so that’s

22:17

happen the first week of October and

22:19

then Dubai is in November so that’s

22:23

about it right now

22:25

oh that it just have to buy for right

22:31

now so anything else can be added at any

22:34

time so you know that goes right here

22:38

you’ll know it always like that yeah

22:41

that’s a lot that’s awesome traveling

22:44

though I mean going to Kenya for that

22:45

reason yeah it’s work but it’s got a

22:49

bigger purpose yeah yeah does so you

22:53

know there’s like a family we do

22:54

conferences in different countries and a

22:57

mid year because I also partner up with

23:00

I have a business partner outside of my

23:03

entertainment company where we have a

23:05

nonprofit organization to go to

23:07

different countries and we do like

23:11

different conferences and we you know

23:15

help is much as we can we do stuff here

23:18

in the United States but we also do

23:19

stuff you know in different countries so

23:21

next year I think we’re going to be

23:23

going to Tokyo to do a conference and

23:27

some other some other places in London

23:31

so I got it I got to get with him again

23:33

to see what our plan for 2020 is going

23:37

to look like so cool though I mean just

23:42

bring it I’m answer this question how

23:49

important a lot of the successful people

23:52

I talk to have multiple things going on

23:56

there it’s very rare to go oh I do this

23:59

job and that’s it it’s always it’s a lot

24:03

of people say you know I was just Marcus

24:05

Peterson the you know wide receiver for

24:07

the Chargers but he doesn’t post he does

24:10

public speaking he’s got his MBA he’s

24:13

got he does modeling he just New York

24:16

Fashion Week in Paris Fashion Week he

24:18

did his own apparel brand that he’s 25

24:22

26 years old yeah he does alive

24:25

yeah I’ve kept that with what he does

24:27

yeah he doesn’t love and that’s very

24:30

impressive for his

24:31

age oh yeah absolutely you know and but

24:34

like even like yourself you know your

24:35

your Senor going when you’d be busy just

24:38

with your entertainment stuff but you’re

24:40

also doing the nonprofit stuff and then

24:43

the building buildings in different

24:45

countries and different conferences in

24:48

public speaking and see this is the new

24:52

term now the new term now that people

24:54

are using is called being a serial

24:57

entrepreneur the new terminology that

25:00

people are using and I would call that I

25:03

was called a serial entrepreneur I don’t

25:06

think what is that you know and then it

25:08

had me thinking and I’m like okay the

25:11

serial is really not a good term to you

25:13

because you think about serial killer

25:16

and I said well yeah but it’s multiples

25:19

is different things it’s different you

25:22

know

25:23

interviews that you’re involved in so I

25:27

have been called that I’ve been called a

25:30

mobile I’m not a mobile yet yeah yeah

25:37

I’m saying yet because I think is

25:38

leading there with all the different

25:40

things that I’m doing so you know

25:41

sometimes you got to speak that ahead of

25:43

time but there yet you know I caught

25:47

that I’m heavy yeah yeah exactly but you

25:51

know it’s just different different thing

25:53

you know you’re entrepreneur so you’re

25:55

tackling when you have so many ideas I

25:59

put it like this and you have so many

26:00

ideas and you don’t know where to place

26:03

them you’re constantly trying to figure

26:05

out what you’re going to do with these

26:07

just that there I stay up to 3 o’clock

26:09

in the morning trying to execute

26:13

different ideas that I have in between

26:16

time of me working and I’m like okay

26:19

well I want to do this or I’m going to

26:21

create this program for the men I want

26:24

to do something for the limit or I want

26:26

to do this marketing campaign for the

26:28

artist or I want to see if I can get

26:30

some kind of acting panel for the actors

26:33

you know you’re constantly thinking

26:34

about different things you know and then

26:36

like with me I talk with different

26:39

networks and corporations – on behalf of

26:43

you know finding

26:45

opportunities for my actors for my

26:47

screenplay writers and so forth so you

26:50

know I’m constantly talking to people

26:52

and costly staying busy so I can

26:55

understand the term of being called a

26:56

serial entrepreneur so I’m going to

26:59

Tyler episode that just for you yes

27:04

Nicole you’re an entrepreneur you know

27:08

you think do you think that’s um is it

27:12

the way you’ve always been or something

27:13

that you’ve learned that you had to do

27:15

to survive I’ve always been that way

27:18

okay always been that way and i’ma tell

27:21

you what really started for me

27:22

so back in 98 I had the opportunity of

27:26

working with vibe magazine because vibe

27:28

magazine had just came out when see

27:30

Jones introduced it so it was him and

27:34

then Keith Clinkscale

27:36

which was the editor in chief at the

27:39

time so I was able to meet with Keith in

27:43

Atlanta Georgia for a music conference

27:46

that they had put on courtesy of my

27:49

magazine and I wanted to learn more

27:51

about the music industry then so I said

27:54

was perfect opportunity for me to go

27:56

there and it absorbed everything that I

27:59

could at that time of what music

28:01

industry consisted and he saw me and he

28:05

saw my drive and everything and he was

28:07

like you know what why don’t you come on

28:09

board with us and travel with us and we

28:13

can you know pretty much train you up on

28:15

how to conduct these these seminars and

28:19

these concert series and so forth so I

28:23

liked a lot by just being under by

28:26

magazine and that’s where really sparked

28:31

that drive for me for the music industry

28:33

was just that moment I gotcha but do you

28:38

think that’s something I mean I guess I

28:40

look at and go there’s there’s a lot of

28:42

20 year olds out there that think they

28:45

can do it but you know I don’t know it

28:49

like I’m the same way when I talk to you

28:51

that’s that’s how blurry how this

28:52

podcast got started you know the number

28:57

one salesman in the company that

28:58

work for I’m making more money than I

29:00

ever thought I’d make and yet so why

29:03

would I start a podcast you know because

29:07

it’s time-consuming it’s setting up

29:08

appointments its editing its audio its

29:11

publishing its website yeah yeah it’s

29:15

just way my brain works and then when I

29:17

talk at different people I’m always like

29:19

is unlike you I’m like okay well what if

29:22

you get that nuts you know what so to

29:25

start with this and then move to that

29:27

and mama box Deloitte the next steps

29:30

yeah things change all the time you know

29:33

I’m saying so you’re always willing to

29:35

find a way and you can make different

29:38

avenues better everybody is is solely in

29:42

competition of how they can create

29:45

something new or something different

29:47

they write they mail publicly say it out

29:50

loud but that’s what you’re doing you’re

29:52

actually in competition with other

29:54

entrepreneurs that you haven’t even met

29:55

yet

29:56

that you you know you come across and

29:58

see what everybody else is doing but

30:00

you’re trying to invent what is the best

30:02

thing for you to do with your butcher

30:05

podcast for which our company or with

30:06

your brand I’m constantly doing that

30:10

every day when it comes down to

30:12

Enterprise Management and rain so you

30:15

know I’m looking at that all the time

30:17

but what is it really yeah

30:21

hey I woke up before 3:00 this morning

30:23

so I’m good with you okay yeah right

30:26

I’ll take a 10-minute nap and then I’ll

30:29

just keep going you know yeah I went to

30:32

bed at 3:30 and then I woke up at 7:00

30:34

so I was like okay well I’m up this

30:37

early I wanted to sleep in a little bit

30:39

but I didn’t work so like all of my day

30:42

I’m just a I’m same way like my was like

30:45

you know you can sleep in saying like I

30:48

know but then I wake up I like pull with

30:50

that X or two or three hours I can get

30:52

stuff done yeah it doesn’t that doesn’t

30:54

that doesn’t affect my wife and I

30:57

spending time together you know right

30:59

exactly I can release some of the

31:03

pressure off my brain and really enjoy

31:07

it enjoy the time that we spend together

31:08

versus voice thinking about what I

31:10

should be doing instead of spending time

31:12

with my wife

31:13

so that’s about nuts how do you balance

31:19

your travel a lot doing all how do you

31:21

balance friends families relationships

31:24

and then with all the traveling you’re

31:26

doing well the thing with my life is I

31:32

do at times allow hours where I can just

31:39

really sit back and listen to music but

31:42

because I love what I do and then

31:44

basically my family is a part of my

31:47

business so we’re pretty much in it

31:51

together we why we’re out of town

31:54

sometimes we have downtown down times we

31:57

may find like maybe a top golf or fine

32:01

some kind of amusing it cuz we’re big

32:04

kids too at times you know we’re going

32:06

and this you’re never too old to go

32:09

bowling you know too old to do golf you

32:11

never too old to you know play games

32:14

stuff like that so you know that’s what

32:19

we normally do we have downtime and we

32:21

say okay there’s a little entertainment

32:24

thing let’s go check it out let’s do

32:26

some bowling let’s do karaoke you know

32:29

we make it fun you know but you make it

32:32

fun and stuff like that so that’s

32:35

usually where the balance come in it I

32:38

shut myself down if I feel like I’m

32:40

being worn out or I’m overworked I will

32:43

say okay it’s time for a vacation I’m

32:45

going to shut off my phone I’m going to

32:46

get nothing you know and I’ll let my

32:49

people know excuse me I let my team know

32:52

hey I’m going to be unavailable for 48

32:56

hours so you know anything that you got

32:59

going on please contact me on this day

33:03

and we’ll tackle it or this is my backup

33:06

contact that person does get back to me

33:09

and then that’s it because you have to

33:11

do that you have to you have to take

33:14

time out for yourself

33:16

and because you’ve got to burn yourself

33:18

out yeah that’s I would say I’ll tell

33:23

you that I think

33:26

a lot of the younger people that I talk

33:27

to that do what I do I’m outside sales

33:29

rep so you know I work for a clothing

33:32

company and we have four line releases

33:34

years on out on the road four times a

33:36

year doing the same wrapping pretty much

33:39

but the bill the young people tend to

33:42

easy they’re either super lazy and

33:45

they’re just they do the bare minimum or

33:48

they just want to work work work and

33:50

make a lot of money and for me it’s the

33:53

balance in between because I’ve done

33:55

both you know I might I remember my

33:58

twenties and her I was like I gotta go I

34:00

gotta go make as much as I can

34:02

money money money I have two small kids

34:04

and wife had the whole thing go now it’s

34:08

a balance now I’ve been offered other

34:10

positions that were maybe a little bit

34:12

more money I didn’t have the the

34:16

work-life balance you know so I’m

34:20

hopefully people can hear our stories

34:23

and figure that out quicker than we had

34:26

you but you never know right right and

34:29

that’s that’s always been a goal of mine

34:31

I’m like you know don’t go exactly the

34:35

same route I went find a different route

34:38

to go you know I mean be inspired but

34:40

buying your own way yeah because they’re

34:44

gonna do it anyways I mean for the most

34:46

yeah exactly

34:48

I tell my daughters all the time you

34:52

know I’m gonna go we’re heading you know

34:55

you were I drove in a car and I was

34:57

heading towards a cliff no one told me

34:59

there was a cliff there so thankfully I

35:01

didn’t go off the cliff but I wasted a

35:03

lot of time not knowing that there was a

35:04

bridge just around the corner right so

35:08

now I’m trying to tell them where the

35:09

bridge is and they’re still going

35:10

towards the cliff because they think

35:13

they know better or do they think you

35:14

know yeah yeah yeah yeah oh man whatever

35:17

okay I’m telling you that’s a cliff

35:20

there there’s a cliff there you don’t

35:21

tell you the bridges right over there

35:23

there yeah yeah oh man whatever we know

35:29

the GPS in the same way there’s been

35:33

plenty times that your GPS is the same

35:35

way I was in Miami I kid you not I was

35:38

a me me and a friend of mine we were

35:45

there and it was kind of like a business

35:47

last girls trip first beat and GPS we

35:51

were looking for someplace to eat

35:52

looking for at Friday’s seems like

35:55

Friday’s well so they had us on 95 and

36:02

the GPS had been there to tell me that

36:06

my destination was on my right and I’m

36:08

on a major highway so I’m like what are

36:11

you talking about you know you get ready

36:14

behind us I think I think GPS was trying

36:17

to set us up to die I don’t know what

36:19

was about to happen because when you’re

36:20

95 in Miami driving it’s like the Indy

36:23

500 don’t nobody know where 80 80 miles

36:26

an hour means it’s like they’re actually

36:29

doing the speed limit of what the

36:31

highway is 95 or 100 so you know this is

36:37

don’t nobody understand me slowing up or

36:40

pulling over to the side they’re going

36:42

to help me there but you best believe my

36:44

car is going to be dented up or the rim

36:46

is going to be dented up so it is

36:49

terrible like it’s for me I mean isn’t

36:54

the same way yeah I always tell people

36:57

like you know I used to live off maps

36:59

like actual maps that you’d have to

37:02

unfold and find you know go to section

37:05

geniuses that’s how was when I grew up I

37:08

had the same thing we opened up a map we

37:12

looked and we we followed it used to be

37:15

tedious time but we would try to figure

37:19

out if we were right here okay right

37:22

here then the road that we need to be on

37:25

is one block over so we need to get to

37:27

that block and it says that’s the street

37:30

even that quest member you have to

37:33

probably a question yeah on your

37:35

computer and with the dress of the dress

37:37

where to go and necklace got you there

37:41

safe

37:42

the GPS GPS will tell you that they’re

37:45

going to reroute you they they’re going

37:47

to tell you this that they want you to

37:51

turn around

37:52

back in traffic knowing that there is a

37:54

quicker way up here just like what she

37:56

was talking about the cliff no one is a

37:58

quicker way up here if I just go

38:01

straight up but it’s telling me to go

38:03

around where I’m wasting ten minutes I

38:06

am if you ever have to use GPS going

38:09

through LA oh don’t go too fast this

38:13

route because you know on paper if they

38:16

show you the fastest route but they also

38:18

try it’s like if it’s like six o’clock

38:21

5:30 at night and it’s saying oh I

38:23

should cross Melrose here like well it’s

38:25

family at seven lanes wide stopping

38:29

their traffic I’ll never be able to talk

38:31

so yeah my boy yeah

38:33

traffic light oh my god and I put her

38:36

right now rerouting me and yeah been

38:39

down that road yeah no I would never

38:42

dare use the fastest route the GPS in LA

38:47

I would never do that

38:48

no not recommended dollar you come out

38:54

here Belair um I should be coming out to

38:58

LA possibly next month I should be

39:01

coming out there have an important

39:02

meeting that I have to be a part of out

39:05

there yeah we’ll try and make it some

39:08

nice weather for you

39:10

you know I’m looking forward to it

39:13

whatever I can do to make weather nicer

39:16

for you just let me other days and I’ll

39:18

put in the request okay I sure will

39:22

I make sure and I put in my list of the

39:25

climate what I’m really expecting and

39:28

these guys take it that way never know

39:32

we had we’ve had this year’s been the

39:34

the wettest year I’ve ever had I mean

39:37

we’re getting record rain and you got

39:40

more rain two days ago then we get in

39:42

the whole month of May on average so and

39:47

now it’s clearance honey go figure

39:50

the game getting a little bevery thing

39:53

yeah that’s that’s the other thing with

39:57

traveling that I’ve found is like you

39:59

said you know you haven’t check what

40:00

Atlanta looks like this we get I’m

40:02

always doing that my coach feels good if

40:05

I

40:06

– go – you know winston-salem or

40:08

Minnesota or North Dakota or Florida

40:11

three three or four days I might have to

40:13

take a couple different things

40:15

mmm absolutely yeah you have to like

40:21

they I get picked on a lot because when

40:23

I travel you know they always say ocean

40:27

you always travel like you want to stay

40:29

for a month I’m like I’m options because

40:31

I never know how the weather’s gonna be

40:33

so I need to make sure that you know

40:35

Kevin will be honnestly

40:37

okay needs just cool if it’s gonna be a

40:40

time where it’s gonna be kind of cool

40:42

which right now we’re not at that season

40:45

where it’s going to be cool anymore like

40:47

you know how was it beginning a year but

40:49

still you know this weathers bipolar is

40:52

very unpredictable in the south so I

40:54

don’t never know what’s gonna happen so

40:56

it can be called one moment and then it

40:58

can be 90 90 degrees an egg so anything

41:02

can happen I know I’m going to Denver on

41:04

Tuesday supposed to rain and be a high

41:07

of 59 I think and then I’m leaving

41:11

without with a low in the 40 still like

41:13

42 and then Thursday when I’m leaving to

41:17

come home it’s supposed to be in the low

41:18

70s I mean it’s crazy right

41:22

you know you can either sleep or

41:24

Thursday and I need a raincoat for

41:26

Tuesday and yeah yeah and you might as

41:30

well go ahead and get stuff for your

41:33

sinuses because you can catch a cold

41:35

because that’s the kind of weather that

41:36

is will have you under the weather you

41:39

know have you catching a cold you know

41:40

how do you have allergies sinus attacks

41:42

you name it I I try to always I mean

41:46

whatever I have to travel in a plane a

41:49

lot mm-hmm

41:51

um for me I’m taking a lot of vitamin C

41:54

vitamins at least just because I know

41:56

I’m going to be around potentially oh a

41:59

lot of sick people yeah yeah yeah

42:02

because you have some people that are

42:04

just not conscious of covering their

42:06

mouth and we’re on the airplane you’re

42:08

very close together so you you’re

42:12

breathing in other people to charge

42:14

yeah there’s no escaping your business

42:17

caping you know

42:18

you is once in a blue moon that you can

42:21

look up and have a roll only to yourself

42:25

you know yeah and yeah because that

42:28

happens to me every once in a while I

42:30

did sometimes of course you you sit in

42:32

that row and you got some people or

42:34

somebody that’s sitting with you and

42:36

they’re talking your head off so you

42:38

really don’t feel like talking you just

42:40

want to listen to your music the whole

42:41

flight and and just you know just wait

42:45

to land or try to catch some Z’s

42:48

something you never yeah you never know

42:52

I mean I literally had both work I’ve

42:54

had really nice people next me no it was

42:56

a pleasure to talk to you I’ve had some

42:57

kids next to me yeah I didn’t feel like

42:59

dealing with it then I don’t I’m had an

43:02

open Rose and I’m like oh little large

43:05

yeah this doesn’t yeah don’t don’t you

43:07

feel like you’re on top of the world

43:09

when you have like nobody there wrong

43:12

with you you know you can pretty much be

43:14

comfortable you can stretch out you

43:16

don’t have to worry about any any part

43:20

of your body touching anybody else yeah

43:22

exactly that’s so true yeah we watch a

43:30

while on my luck up on first class but

43:32

other than that you know if I have to

43:34

catch something reasonable in this

43:36

economy then I’ll do it you know once I

43:39

get there I’m from Sam same way I mean

43:42

for me I did I take her everything’s out

43:45

of my pocket so the company did I hate

43:48

for anything so mm-hmm

43:50

like I said when I go off my wife a

43:52

little different when it’s just me I

43:53

just want to get there you know the

43:54

hotel do but usually and all that I

43:57

didn’t want to get there yeah absolutely

44:00

okay I’ve got one last question for you

44:02

okay

44:04

would be your one go to travel song if

44:14

there was a song that either

44:15

encapsulates which when you’re traveling

44:18

or you just like hearing when you’re on

44:19

the road or traveling is there a song

44:22

that you always find yourself listening

44:23

to there is two songs actually okay when

44:30

I’m driving on the highway

44:32

I listen to I think it’s called party up

44:37

by DMX you know the founder said y’all

44:40

gonna make me lose my mind that’s what I

44:42

feel like yeah so I looked into that

44:45

song when I’m on the highway out I’m

44:48

gonna be good LA traffic website oh yeah

44:51

yeah I don’t think that’s good for me to

44:53

drive what I’m going to Atlanta because

44:55

that’s when sometimes road rage happens

44:57

especially when I’m coming into you know

45:01

the thick of the city and I think I’ve

45:03

learned to switch that song off to

45:06

something a little bit more relaxed so

45:08

I’m ready for those and jazz music maybe

45:10

that’ll kind of switched my mind and my

45:12

driving a little bit the second one is

45:16

Michael Jackson’s remember the time so I

45:18

like that song there you go it’s kind of

45:21

a awesome song to travel with or I

45:24

listen to that on the plane but other

45:26

jazz phonetic I do love listening to

45:28

jazz listening to some some oldies so

45:31

you know something that could kind of

45:33

calm me down some will have any travel

45:35

rage or wrote raids on the road so you

45:38

know yes you know it’s interesting I

45:40

also know a lot about 40 stuff swing

45:42

music big band music yes swing music is

45:46

good yeah I like to do what I’m doing

45:48

when I’m in LA traffic I always go

45:50

because I don’t know all the words so

45:52

I’m just kind of listening to music and

45:53

it’s just there’s a kind of there yeah

45:58

it’s a feel-good music right and it

46:02

tends to bring my stress levels down

46:05

when I’m sitting everything

46:06

bumper-to-bumper traffic for an hour and

46:08

a half yeah but by myself listen yeah

46:11

but thinner so you set up yeah honestly

46:14

music is good yeah I like saying music

46:17

so I’m going to take you back it will

46:20

take you back though it would make you

46:22

think that you’re getting ready to go to

46:23

like where the Rat Pack is the club

46:26

there you know all that kind of stuff it

46:28

might need to be careful you might end

46:30

up in Las Vegas you know or Dean Martin

46:33

and all of them used to hang out be

46:35

careful with that

46:37

unfortunately they Vegas ain’t like that

46:39

no more

46:41

just not my mom’s my wife working Las

46:44

Vegas for 25 years

46:46

person knew and she she started right at

46:48

the end when the mob still ran Vegas and

46:51

now now it’s all corporate owned and and

46:54

it’s just different yeah yeah yeah heard

46:58

people say it’s not the same like I used

47:00

to be so yeah but for the young kids I’m

47:04

sure it’s great because they have all

47:06

the LD on dance clubs that are just

47:08

insane for you for me in my fifties I

47:12

was I went to my first and it was

47:14

nightclub like two years ago

47:16

I don’t like oh I don’t need to be here

47:23

please you to different mindset like you

47:26

know yeah i’ma tell you I did my fair

47:29

share of clubs I really don’t care to be

47:32

in them I mean I do the clubs just for

47:35

my artists but like I may leave early

47:39

because you know once I know that this

47:41

situated but if I just can’t take take

47:44

it the atmosphere then I’m out but

47:46

luckily none of my artists are

47:49

requesting to be a certain clubs they’re

47:51

just ready to do light outdoor arenas or

47:54

you know some outdoor auditoriums or

47:58

something like that then that’s way

48:00

better yeah and it wasn’t the music I

48:04

minded as much it was the volume of the

48:06

music and then you know everything for

48:09

me everyone in there was my daughter’s

48:11

age I mean you know yeah yeah I’m like

48:15

yeah like so when people are around our

48:17

age like I’m four I’m about to be 42 so

48:20

you know you’re young fun to me

48:22

you me and I have also so my age it’s

48:28

like you know there’s a lot of stuff I

48:30

just don’t tolerate no more yeah

48:33

I turned I have 50 I get to be 52 next

48:37

month so okay yeah my daughters are 24

48:42

25 yeah so my daughter’s in 24 25 – when

48:48

I go to a nightclub I’m like all these

48:49

girls are like 21 there yeah some now

48:51

are younger than my daughter’s like now

48:54

yeah and see you’ll be looked upon as

48:57

prey because

48:59

if you be an older male they’d be late

49:02

okay opportunity time so you have to be

49:04

careful with that going to the club

49:05

would be younger women because because

49:11

the Millennials because I think they

49:12

call them now Millennials now we’re

49:14

within that age bracket

49:17

you know the Millennials are on a

49:20

different level you know so to speak

49:22

it’s like we’re not thinking we’re just

49:24

going to go ahead and do you know that’s

49:26

that’s the whole thing about it it was

49:29

linearly so I think that because and to

49:32

a certain extent I think it’s because

49:34

they haven’t experienced a downturn yet

49:36

I had last the last economic book bus we

49:42

had with what 2008 year 2007-2008 so

49:46

it’s been ten years so if you’re 25

49:48

you’re 15 when that happened so if you

49:53

graduate high school and then maybe what

49:54

to college or you out work and you’re

49:56

making decent money you just think

49:57

everything’s great

49:58

I remember that parts yes yes absolutely

50:03

so I’m not living like it’s never going

50:08

to happen so I think that’s why I see a

50:11

lot of young people too because I I’ve

50:13

had friends I have a guy that does what

50:15

I do for a living

50:16

and he he’s making really good money

50:18

he’s 26 you know and he’s million making

50:22

a good plus six eight years and he lives

50:25

in the southeast he lives in um near

50:28

Muscle Shoals Alabama say no no yeah no

50:32

what is that

50:33

and and so it’s not super expensive

50:36

where he lives compared to like where I

50:37

live so he’s making good money I’m like

50:39

man put it away

50:41

go I know I know it feels like it’s

50:43

going to go on forever but it doesn’t it

50:45

just doesn’t Yeah right

50:49

hey I’ve been through three basic

50:51

recessions and I was 23 24 when I went

50:58

through the first ones when the first I

50:59

go for happened all sudden people stop

51:02

spending money it was like what you know

51:06

yes I was trying to help me tell the

51:09

young people have fun put some away boy

51:13

yeah yeah you can tell them you know

51:16

have fun but you know needs to stay well

51:19

you need to see what wasn’t really going

51:21

on out here you fight you have to tell

51:24

your artist you know similar things you

51:26

know they’re starting to blow up and get

51:28

big yeah well I’ve been pretty good

51:32

right now I have artists I have a level

51:34

head which I’m very glad like I have our

51:38

artist that’s under the hip-hop brand

51:41

name as iconic he has a very

51:44

level-headed me in his mid-20s yeah and

51:49

very hardworking he understands the

51:52

process of of the success train when it

51:56

comes to being recording artists in the

51:58

entertainment industry so you know he’s

52:01

been in it for a long time and he’s

52:03

learnt to appreciate it at face value

52:07

for what it is so he knows that things

52:10

are not going to happen overnight

52:12

he’s patient but he knows that he has to

52:14

work hard along the way and my other

52:18

artists are doing the same thing as well

52:20

they’re pretty much level-headed you

52:22

know in their thinking patterns too so

52:24

I’m very glad about that that’s what

52:28

that’s got to be a nice nice film but

52:31

that’s it yeah I was like I said it’s

52:33

like talking to Marcus Peterson smarty

52:35

eye is super nice humble nice when you

52:39

find him so congratulations for you on

52:41

that how do you throw a conic iconic is

52:47

ICO n I see okay mm-hmm

52:55

what’s the best way for my listeners to

52:57

stay in touch with you find out what you

53:00

got going on well they can follow me on

53:03

IG I’m toning the call boss life so I do

53:08

a lot of work on IG they also can follow

53:14

Enterprise Management one Facebook let’s

53:18

see here and Enterprise so WWE

53:24

Enterprise

53:27

rain are e i GN comm that’s another way

53:34

so we’re actually redoing the website so

53:36

that should be up tomorrow so yes so

53:41

we’ve been putting a new facelift on it

53:43

so we just got it down for 24 hours I

53:47

know that feeling yeah I did that about

53:50

a month ago like oh oh yeah yeah yeah do

53:54

effects with one on your web website so

53:56

even though that could stay on top of

53:59

things but yeah absolutely yeah I’ve

54:03

been I’ve been honored to work with a

54:04

lot of great people actors and artists

54:08

and you know you name it it’s been

54:10

really awesome and the clientele is

54:13

growing so you know I I started

54:17

Enterprise Management actually in July

54:19

of last year I had transitioned it from

54:21

my other company I had which was

54:23

technical enterprises and I shift gears

54:25

and flipped it over and now we’re at

54:29

about 25 clients awesome that’s really

54:35

growing for less than a year yeah yeah

54:39

left me here forget about what about my

54:42

oh I’ll make sure that I put all your

54:47

links on my website so people can go

54:49

right you know if they go to my page

54:50

they’ll be able to just hit a click and

54:52

link over to you and see what you’re

54:54

doing ok thank you so much thank you for

54:58

the time I appreciate it I know you got

55:00

a you guys start getting ready for your

55:01

trip so oh yeah yeah well I’m actually

55:04

pretty good I’m headed I’m ahead of the

55:07

game so right now everything’s packed

55:08

some good she likes me she my wife is

55:11

this job and my wife is like whatever we

55:14

leave and that’s what I’ll be packed yes

55:17

I dare dare to ahead yeah I learned my

55:20

lesson a long time ago I know but I

55:22

can’t stand last minute package because

55:25

I always forgive something so if I know

55:28

if I know I’m going to be traveling on a

55:30

Friday then my bags need to be packed on

55:32

Wednesday or maybe even yesterday but

55:36

I’m good like that for by the door you

55:39

know

55:40

walk out the door in the morning I’m

55:43

exactly the same way I tried an early

55:46

morning flight

55:46

I have everything packed up and stacked

55:49

right next to the front door

55:52

yeah laptop is there roll way back is

55:56

there everything’s good exactly but I

56:00

hope you have a great trip

56:02

I hope the album release party is a

56:04

success oh yeah absolutely

56:07

you safe on all your on all your travels

56:10

coming up that’s awesome I’m going to

56:11

keep calling you a favor yank you see

56:14

some pictures from from Kenya and from

56:17

Dubai that’s the awesome oh yeah oh yes

56:20

absolutely I will be posting on stitches

56:22

and say tribal scene YouTube especially

56:25

going to Denver and you said that you

56:29

and your wife are going away as well

56:30

right this weekend yeah yep yeah we’re

56:33

really good I hope you have a whole

56:35

bunch of fun

56:36

I will do our best that’s all we can do

56:39

okay yeah I appreciate your time thanks

56:43

Tony

56:43

all right thank you

5 for Friday with Toni Nicole

5 for Friday with Toni Nicole

Today’s 5 for Friday podcast is with Toni Nicole. Toni wears many hats after 20+ years in the entertainment management industry. She is the founder & CEO of Enterprise Management and Founder & CEO of RE•IGN Movement which is a platform for Hip Hop Artist Development & Management.

Entertainment Management is a firm that manages Recording Artists / Actors / Writers / Comedians / Speakers. They also provide management and marketing to businesses and brands. They promote Networking Events, Conferences, Concerts, Workshops, and Fashion Shows to name a few.

She is also a Co-Founder of Act of Faith Hands of Love Organization alongside National Gospel Recording Artist Howard Sapp. This organization is nonprofit and we execute community events, concerts, and conference in the USA and around the globe!

I hope you enjoy this quick clip on Friday and come back on Monday for the full episode where she talks about working with her talent and how they can improve their travel habits.

Connect with Toni Nicole:

Transcript:

It’s time for another five for Friday podcast. A quick preview of my upcoming guest highlighting their travel stories and travel tips. Make sure to listen to the full episode being released on Monday. If you have an extra minute would like to be notified of future podcast please subscribe to The Travel Wins podcast on most podcasting platforms. Today’s five for Friday podcast is with Toni Nicole. Toni Wears many hats after 20 plus years in the entertainment management industry. She’s the founder and CEO of enterprise management and re ign movement which are platforms for hip hop artist development and management

TTW: I guess I have two traveling questions for you for you what’s the most difficult part of the travel and then what do you think the second question is going to be for your artist what’s the thing that they don’t think about beforehand like if you’ve got a new artist and you know they never been on tour before blows him away or makes them go home this is what I expected

TN: Well the biggest thing timing I have put in time I have one artist where they checked luggage and you know they weren’t paying attention call for the flight missed the flight and like well you have a show to do you missed in the flight you know you getting penalized for that not only is reflection on you is definitely reflect upon my company even though that representing you Oh timing I was the biggest thing and they have this hiccup moment with all yeah I need to be on time absolutely you need to be on time you know we are flying out and as you already know flights can be unpredictable.

You can’t always you know all the kind of stuff can happen we at the airport you know or even when you’re coming flying in and god forbid you to misplace your luggage or your luggage is lost you know it’s all kind stuff so I hate flying into huge airports but I know I have to.

You know like Atlanta’s the worst to me Atlanta is like the worst I can’t stand it but you know so far the many times you fly into it you get the hang of it you know where to go not to go and you know you basically need to have all some good running shoes so you can get to the if you have a short layover and I try to tell them I try to tell my artists like do not get caught up thinking that although I can leave if you have an hour layover need to stay put don’t even dare leaving the airport to go outside anywhere there’s always a place called Phoebe it’s not worth it you have to get back in you know check in make sure everything is cool and then you have to get where you need to be to for your departure you know for you to get onto the plane.

So I tell people do not leave the airport if you have an hour you know layover don’t do it.

TTW: I mean there are so many conveniences now at the airports that you had that you don’t need to unless you’re trying to meet somebody specifically or whatever which I never do I was along with you unless I had like a four or five hour layover yeah it is different yeah but you know God job I wouldn’t answer that for me I wouldn’t want the stress of wanting to have to get back in line and do everything all over again.

TN: Exactly it’s very time-consuming you don’t want to do that because of lines get long they get little because you know especially at particular times that you’re traveling you know midday morning is long just people are trying to get early flights people are getting new flights you know you’re going too late you have to wait and do sometimes if you waiting in line you barely cutting it close to getting on to your next flight you have to go through security you know all that kind of stuff just like I said just the stress it’s not worth it for me it isn’t it is it if I were for me neither so you know I always tell like I tell my team like when we’re traveling make sure you got everything they should be stay together I hate chafing like kids but I’m like I got to make sure we’re all together so that we can get on this plane together get off this plane together and everything is fine I don’t have time to be trying to send out a search party whatever yeah one person is not home alone this is not you know going through that she’s not worth it.