public relations

Matt Kovacs | public relations expertise for his clients

Matt Kovacs blaze pr public relations strategist experience

How will the lockdown change the public relations industry?

Matt Kovacs is my guest today. Matt is the president of BlazePR, a corporate brand focused public relations company based in Santa Monica, California. We had a great conversation about how corporate branding public relations work and the recent changes to business travel. The PR industry has already pivoted from in person pitches and trade shows to Zoom calls and Matt sees the benefits and shortcomings of being a “remote” PR firm.

Matt talks about the evolution of public relations going from traditional media sources to bloggers to influencers and now includes “micro” and “nano” influencers. BlazePR has to constantly make the adjustments to the ever changing trends. We also discuss the phenomenon of “cancel culture” and how he prepares his clients and even his own company with the potential of being “cancelled”.

Connect with Matt Kovacs on social media:

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SUBSCRIBE

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Intro song “Road Trip” by Robin Tricker

ABOUT

Matt Kovacs is one of California’s most respected consumer PR strategists, putting his 20 years of experience in strategic thinking and unique approaches to work for recognized brands such as Marriott Hotels, Honest Tea, Easton Sports, Newcastle Brown Ale, AmaWaterways and ESPN. In addition, Matt and his team have been instrumental in rebrands and start-ups such as AmaWaterways, Performance Bicycle, KeVita Sparkling Probiotic Beverages and Hangar 24 Brewery.

Kovacs adds his talent as the senior strategist at BLAZE PR, the nationally recognized consumer PR division of Davies. BLAZE represents leading brands in luxury travel, hospitality, consumer and lifestyle. In recent years Kovacs and his team at BLAZE have been recognized for their leadership in consumer PR, taking home two Hermes Awards, Communicator Award, PRSA PRism and Silver Quill Awards. Kovacs understands the opportunities and challenges each client faces, he leads his team to develop innovative, influential programs to overcome these obstacles and successfully achieve clients’ business objectives.

Kovacs’ expert orchestration of traditional PR and social media tools sets BLAZE apart, from earning coverage on the Today Show and Robb Report to attention on Facebook and with key bloggers. He holds a Bachelors of Arts degree in Communications and History from the University of Southern California.

Megan Driscoll | CEO and Founder of the public relations firm EvolveMKD

Megan Driscoll Always Evolving EvolveMKD Public Relations

Megan Driscoll is this week’s guest. As the CEO and Founder of the public relations firm EvolveMKD, we discussed the need for business travel for clients. Even with all of the available technology, Megan finds it necessary as ever to meet in person with clients and create face to face time. Creating lasting bonds and reputation with clients, new and existing, is essential for the way she formed her public relations company.

Make sure to listen to the entire episode and check out EvolveMKD on their social media outlets.

Megan on social media:

Click here to see other guests choices for listening while traveling

Summary

Megan Driscoll is the CEO + Founder of EvolveMKD, a public relations and social media agency based in New York City. She has 17 years of experience in healthcare, aesthetics and dermatology, and prestige beauty. Key to her success is Megan’s ability to always find a way. Megan finds potential in every opportunity for her clients through determination, relationships, agility, and sound strategy coupled with creative spirit. Megan is widely recognized for her work, earning a spot on PRWeek’s 40 Under 40 List and being honored as one of 12 women chosen for The Ernst and Young Entrepreneurial Winning Women class of 2018. Additionally, Megan was the first ever recipient of the Early Career Achievement Award from her alma mater, the University of Chicago. 

Megan has cultivated relationships with physicians, consumers, key opinion leaders and tastemakers to gain her clients national level recognition. At the end of the day, Megan wants to surround herself with smart, passionate people who value integrity–people who are serious about their work, but don’t take themselves too seriously. This philosophy is at the heart of founding EvolveMKD. At EvolveMKD, Megan provides day-to-day client counsel, strategic direction and a savvy eye for what makes news and who can make the news happen. 

Prior to EvolveMKD, Megan was the President of Behrman Communications, where she managed agency operations, mentored staff, and provided strategic advisement for 30+ clients. Megan has also held senior roles at Emanate, Lippe Taylor, Fleishman Hillard and Euro RSCG Life PR. When she’s not building brands and making media headlines, she’s a pasta connoisseur who refuses to operate a moving vehicle. Megan also held childhood aspirations of becoming President of the United States or a hair stylist. She realized she’s settled on a smart compromise between the two.

Megan holds a B.A. in Public Policy from the University of Chicago.

Cathy Cardenas | traveling for a successful PR firm while raising a family

Cathy Cardenas at work

Cathy Cardenas is my guest on today’s podcast. She created the Cathy Cardenas Public Relations (CCPR) company marketing and managing various athletes, celebrities and entertainers. We discuss how she travels at the needs of her clients while balancing friends and family at home.

It was great hearing about the various apps or travel websites she uses when she is booking her travels plans. If you need some travel deals check out www.skiplagged.com or www.rocketmiles.com to see if you can save some money. She also started re-using www.hotels.com.

She started her PR business with the principles of achieving results, executing conscious public relations, marketing, branding and event planning strategies for my clients in a unique and creative way.

Cathy on social media:

Cathy’s listening choice while traveling for work is:

  • She listens to music for the most part while traveling. Using her Spotify or Pandora, she mainly listens to the Reba McEntire station or Garth Brooks station.

Click here to see other guests choices for listening while traveling

ABOUT CATHY CARDENAS PUBLIC RELATIONS AND ENTERTAINMENT MANAGEMENT

The Cathy Cardenas Public Relations firm offers public relations, marketing, social media management, event planning, product placement, celebrity endorsement services, personal branding and so much more. They work with celebrities, athletes, large and small businesses, non-profits, authors, speakers and more.

 

With expertise and proven results in a wide variety of industries, they pride themselves on creating unique events and creative marketing programs. Including PR campaigns that help clients stand out in saturated markets. Their client services are overflowing with creativity and passion that is cleverly combined with a unique business strategy and proactive nature with proven results!

Through an innovative approach and unconventional tactics, they have landed placements for clients in such media outlets as The Tonight Show, ABC, NBC, CBS, FOX, USA Today, Los Angeles Business Journal, TV Tokyo, Entrepreneur magazine, Nightline, Fox and friends, PBS, TODAY, Univision, Telemundo, Huffpost, Parents, Redbook, Forbes, The Price is Right and countless other local, regional and national online, broadcast and print outlets.

5 for Friday with Cathy Cardenas

My guest on today’s 5 for Friday episode is Cathy Cardenas. Cathy is the founder and owner of her public relations firm CCPR. CCPR offers public relations, marketing, social media management, event planning, product placement, celebrity endorsement services, personal branding and so much more. In this clip I asked Cathy to explain what public relations firms do for their clients and how much traveling she does making it all happen for them.

She started her PR business with the principles of achieving results, executing conscious public relations, marketing, branding and event planning strategies for my clients in a unique and creative way.

I’m always fascinated and excited talking to the people that work behind the scenes and learn from them. The ones you don’t necessarily see but they are responsible for making it all happen.

Make sure to come on Monday to listen to the full episode.

Cathy on social media:

ABOUT CATHY CARDENAS PUBLIC RELATIONS AND ENTERTAINMENT MANAGEMENT

The Cathy Cardenas PR firm offers PR, Marketing, social media management, event planning, product placement, celebrity endorsement services, personal branding and so much more. We work with celebrities, athletes, large and small businesses, non-profits, authors, speakers and more.

 

With expertise and proven results in a wide variety of industries, we pride ourselves on creating unique events and creative marketing programs and PR campaigns that help clients stand out in saturated markets. Our client services are overflowing with creativity and passion that is cleverly combined with a unique business strategy and proactive nature with proven results!

Through an innovative approach and unconventional tactics, we have landed placements for clients in such media outlets as The Tonight Show, ABC, NBC, CBS, FOX, USA Today, Los Angeles Business Journal, TV Tokyo, Entrepreneur magazine, Nightline, Fox and friends, PBS, TODAY, Univision, Telemundo, Huffpost, Parents, Redbook, Forbes, The Price is Right and countless other local, regional and national online, broadcast and print outlets.