Jeff Mahony: Reinventing Vodka and Business Innovation
At The Travel Wins, we love speaking with entrepreneurs who disrupt industries, challenge conventions, and find success in unexpected places. Our latest guest, Jeff Mahony, CEO of NEFT Vodka, embodies all of these qualities. Jeff has taken a unique approach to the spirits industry, creating a premium vodka brand that stands out—not just for its quality but for its commitment to innovation, sustainability, and storytelling.
Instead of a fragile glass bottle, NEFT is packaged in a lightweight, unbreakable oil-barrel-shaped container—a nod to the founder’s heritage in the oil business. But beyond the aesthetic, this packaging keeps the vodka colder for longer, is easier to transport, and is more environmentally friendly. Perfect for outdoor adventures, beach days, and anywhere glass might be a liability, NEFT’s design is both functional and disruptive.
When it comes to marketing, Jeff and his team embrace the power of unexpected connections. While NEFT has explored partnerships in motorsports before, their collaboration with Visa Cash App RB Formula One (VCARB) has been a game-changer. By aligning with VCARB, NEFT has tapped into a global audience, secured new trade partnerships, and opened doors in the hospitality industry—all while reinforcing their brand’s values of innovation, sustainability, and thinking differently. This type of strategic brand alignment is what sets NEFT apart. Rather than following traditional spirits marketing, Jeff and his team look for ways to make an impact in industries that resonate with their brand’s ethos, creating win-win opportunities that drive both visibility and sales.
Jeff Mahony’s story is an inspiring reminder that success often comes from zigging when others zag. From revolutionizing vodka packaging to fostering creative partnerships and community-driven initiatives, his approach to business is anything but ordinary.
Tune in to The Travel Wins to hear Jeff Mahony’s full interview, where we dive deeper into:
✔️ The story behind NEFT Vodka’s unique packaging
✔️ How blending industry veterans with fresh perspectives fuels innovation
✔️ The unexpected marketing strategies that are driving NEFT’s success
✔️ Lessons on leadership, teamwork, and brand-building
🎧 Subscribe now to The Travel Wins podcast and catch this fascinating conversation with Jeff Mahony. Whether you’re a business traveler, entrepreneur, or vodka enthusiast, this episode has something for you!
Connect with Jeff and NEFT Vodka on their social media pages:
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