Jordan Bass HOP WTR CEO – Ep. 229

Jordan Bass hop wtr ceo beverage hop non alcoholic

Jordan Bass is the CEO and Co-Founder of HOP WTR, a new concept beverage company based in Southern California. Talk about having a LOT on your plate, Jordan co founded a new company, started a family with his wife, all while navigating a startup during the worldwide pandemic. He is proof that you can succeed when you have the right idea grouped with the right people at the right time.

After talking with Jordan about why they decided to start HOP WTR I asked the question ….. What is inside HOP WTR? He said it all starts with hops. Their brewer-approved blend of Citra, Amarillo, Mosaic and Azacca hops delivers a citrusy, piney flavor reminiscent of your favorite IPA, without booze. They team their hops up with mood-boosting, stress-busting adaptogens and nootropics and infuse it all in crisp sparkling water. It’s a drink that provides the hops of a good beer without the alcohol and hangovers.

Connect with Jordan and HOP WTR on their social media pages:

Website: https://hopwtr.com/

Instagram: https://www.instagram.com/hopwtr/

Twitter: https://twitter.com/hopwtr

LinkedIn: https://www.linkedin.com/company/hopwtr

Facebook: https://www.facebook.com/drinkhopwtr

Tik Tok: https://www.tiktok.com/@hopwtr


Like many outdoorsy dads in their 30s, we used to kick back with beer to celebrate a bouldering session in Joshua Tree or surfing Venice Beach waves. We loved the ritual. But after a while, we got burned out on the full-belly, foggy-head feeling that kicked in after a few rounds of IPA’s and annoyingly lingered the next day.

We came to an agreement: we’d continue to smash adventures together if we could bounce back from the afterparty. So, we started dreaming up an idea for a booze-free brew: the healthy way to hops.

Summer never ends in SoCal, where we quickly turned the backyard into our own version of a microbrewery. Year-round, amid crazy hours, dad duty, and adulting, we tinkered with ingredients, formulas, and flavors that would satisfy our hop craving while keeping us hyped and hydrated. Not make us hide inside with a hangover.

It took nine months to land on a recipe we loved and we launched our first beverage, HOP WTR. But it didn’t feel like work. Not once.

That’s what SUMMER STATE is all about: each sip of our non-alcoholic brews takes you closer to that carefree, dream-chasing mentality made famous by the place we call home. Now, no one who says “cheers” has to choose between having fun or missing out.

We’re here to help you make bold moves that bring out your best, so you can do the most wherever you adventure — like we do now.

We hope you’ll crack open a can anytime, anywhere and sip yourself into a SUMMER STATE.

Jordan Bass & Nick Taranto
SUMMER STATE co-founders


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Jordan bass HOP WTR CEO

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About The Travel Wins

The Travel Wins podcast is hosted by Pete Kotzbach, a 30+ year veteran of sales and sales management, talking to people that also travel for their work. A business traveler speaking with other business travelers sharing ideas, hacks and tips for surviving life on the road and in the air.