Scott Crosbie of Next Health: Why Longevity Could Be One of the Next Great Growth Industries
What if healthcare wasn’t primarily about waiting until something went wrong?
What if we became more proactive about understanding our bodies, identifying potential risks earlier and making decisions today designed to help us live healthier for longer?
That’s the world Scott Crosbie is helping bring to Nashville through Next Health.
When Scott joined me on The Travel Wins Podcast, our conversation explored much more than the latest wellness trends. We talked about his journey into the longevity business, what he has learned since entering this rapidly growing sector, why consumers are becoming increasingly interested in health optimization, and where he believes the industry is headed next.
The timing of our conversation couldn’t be better.
This weekend, Scott and his wife and business partner, Kim Crosbie, are helping bring the Next Health Longevity Summit to Nashville, Tennessee—putting Music City at the center of a much larger conversation about healthspan, preventative care and the future of wellness.
From Entrepreneur to Longevity Entrepreneur
Scott didn’t begin his career in longevity.
He came to the industry after years of building businesses, leading teams and experiencing entrepreneurship from the inside.
After achieving success in business, Scott and Kim reached a point where retirement appeared to be the logical next chapter.
Life had another plan.
A deeply personal family experience involving Scott’s mother’s dementia pushed him to learn more about health, aging and longevity.
That curiosity eventually became something bigger.
Instead of simply learning how he could improve his own health, Scott began looking at the rapidly developing world of proactive healthcare and asking a very entrepreneurial question:
Could these tools and technologies help other people take greater control of their health as well?
That journey ultimately brought Scott and Kim to Next Health.
What Is Longevity Really About?
The word “longevity” is everywhere right now.
But the idea isn’t simply about living to 100.
For many people working in this space, the more meaningful goal is healthspan—increasing the number of years we remain healthy, active, independent and capable of enjoying our lives.
That’s an important distinction.
Most people don’t simply want more years.
They want better years.
That shift in thinking is helping fuel interest in preventative health, advanced diagnostics, biomarker testing, recovery technologies, metabolic health and personalized wellness.
Consumers increasingly want information about what’s happening inside their bodies before a serious problem appears.
The longevity movement is attempting to answer that demand.
The Rapid Growth of the Longevity Business
What makes Scott’s story particularly interesting is that he’s entering the longevity industry during a period of significant expansion.
Longevity is moving beyond a relatively small community of biohackers and early adopters.
More consumers are hearing terms like biomarkers, biological age, peptides, red light therapy, cryotherapy, hyperbaric oxygen therapy, metabolic optimization and preventative medicine.
At the same time, businesses are being created to make some of these services more accessible.
Next Health itself has been expanding rapidly across the United States and internationally.
That growth tells an important story.
People aren’t simply interested in treating illness anymore.
Many are willing to invest money in understanding their health before they become sick.
For entrepreneurs, investors and healthcare professionals, that represents a potentially significant change in consumer behavior.
Becoming the CEO of Your Own Health
One idea from Scott’s approach that really resonated with me is taking greater ownership of your health.
Business leaders spend enormous amounts of time studying data.
We monitor revenue.
Expenses.
Sales.
Inventory.
Customer acquisition.
Employee performance.
Market trends.
Yet many of us know surprisingly little about our own health data.
The longevity movement is challenging that mindset.
Instead of simply asking, “How do I feel?” people increasingly want measurable information that can help them understand what’s happening inside their bodies.
For business travelers especially, that conversation matters.
Travel can disrupt sleep, nutrition, exercise and recovery. Long flights, changing time zones, business dinners and demanding schedules can eventually take a toll.
If we’re serious about performing at a high level professionally, taking care of the person doing the performing should be part of the business plan.
Why Nashville?
Nashville might be famous for music, but its identity extends far beyond guitars and honky-tonks.
It is also an important healthcare and business community.
That makes Nashville an interesting place for the next phase of the longevity movement.
Scott and Kim have helped establish Next Health locations in Nashville, introducing health optimization services to a growing population of entrepreneurs, executives, entertainers, athletes and health-conscious consumers.
And now they’re taking that effort another step further.
The Next Health Longevity Summit Comes to Nashville
On Saturday, September 12, 2026, the Next Health Longevity Summit will take place at the Conrad Nashville.
The one-day event is designed to bring together experts in longevity, preventative health, performance and wellness while giving attendees an opportunity to learn more about emerging ideas and technologies in the space.
The summit is another sign that longevity is moving into the mainstream.
Instead of information being limited to research circles or niche wellness communities, consumers increasingly want direct access to experts who can help them understand what developments actually matter.
That’s important because rapid growth also creates confusion.
There is no shortage of products, treatments and claims competing for attention in the wellness industry.
Education becomes increasingly valuable as the market expands.
Separating Innovation From Hype
This may ultimately become one of the biggest challenges facing the longevity industry.
Whenever consumer interest grows quickly, marketing often grows even faster.
Not every new treatment will become standard medicine.
Not every health trend will survive scientific scrutiny.
And not every expensive wellness technology will necessarily produce meaningful improvements for every person.
That makes informed decision-making essential.
The future of longevity shouldn’t simply be about doing more things to your body.
It should be about gaining better information, asking better questions and making better decisions.
That distinction will become increasingly important as the industry matures.
Longevity Is Becoming a Business Story
I find this sector particularly fascinating because longevity sits at the intersection of several enormous industries:
Healthcare.
Technology.
Fitness.
Nutrition.
Hospitality.
Data.
Wellness.
Consumer products.
And increasingly, artificial intelligence.
That’s why the growth of longevity isn’t simply a health story.
It’s a business story.
Companies are competing to create better diagnostics, more personalized health experiences and new ways for consumers to understand their bodies.
Entrepreneurs like Scott Crosbie are helping translate those innovations into businesses that people can actually experience in their own communities.
Why This Episode Belongs on The Travel Wins
This conversation also reinforces something important about The Travel Wins Podcast.
My show isn’t only about celebrities, musicians and athletes.
Some of my favorite conversations are with entrepreneurs and business leaders who are seeing changes in their industries before most of us recognize them.
Scott’s experience in longevity is a perfect example.
He’s building businesses.
He’s developing teams.
He’s traveling.
He’s creating partnerships.
He’s educating consumers.
And he’s participating in an industry that could look dramatically different five or ten years from now.
That’s exactly the kind of business journey I want to explore on The Travel Wins.
Listen to My Conversation with Scott Crosbie
If you’ve been hearing more about longevity, health optimization, biohacking and preventative wellness and wondering why this sector is growing so quickly, you’ll enjoy my conversation with Scott Crosbie.
We discuss his path into the longevity business, what he has learned since entering the industry, the growth he’s witnessing firsthand and why Nashville is becoming part of this rapidly expanding movement.
And with the Next Health Longevity Summit happening this weekend in Nashville, there may not be a better time to have the conversation.
The biggest question surrounding longevity isn’t necessarily:
How long can we live?
Maybe the better question is:
How well can we live for the years we’re given?
That’s a conversation worth having.
A few current facts support that growth angle: a recent national analysis counted 3,549 U.S. practices offering longevity-related medicine, although only 634 were dedicated longevity clinics, illustrating both how quickly the category is spreading and how loosely “longevity” can be defined.
The Nashville summit itself is expected to bring together more than 500 attendees and experts in longevity, performance and wellness, with topics ranging from metabolic and cardiovascular health to nutrition, sleep, recovery and advanced diagnostics.
Connect with Scott and Next Health on their social media pages:
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