Mike McVay is media consulting – Ep. 248

Mike McVay is media consulting podcast website interview

Mike McVay is an esteemed media consultant with a remarkable career spanning since 1984. Throughout his extensive journey, he has provided invaluable guidance and consultation to over 200 radio stations across the globe, solidifying his position as a highly influential figure in the industry.

While I was aware of Mike’s involvement in radio and his profound influence on numerous individuals, I was truly astounded by the breadth and depth of his impact. For aspiring artists, Mike’s mentorship has been nothing short of transformative, having guided prominent musicians like Reba McEntire and John Oates on their paths to success. Even if you’re not directly involved in the music business, you’ll find yourself captivated by Mike’s exceptional business acumen and relentless entrepreneurial spirit. His journey exemplifies the qualities of a great leader and an inspiring motivational speaker.

Over the course of his career, Mike’s expertise has expanded beyond radio to encompass various realms of the audio landscape, including video, podcasting, digital media, and social media. He operates at the highest level, coaching and cultivating talent to help them achieve their full potential. Notable artists like Jewel and Hall & Oates, as well as esteemed personalities such as Soledad O’Brien, Matt Pinfield, and Stephen A. Smith, have all benefited from his invaluable guidance.

In addition to his consulting work, Mike holds a prominent position as a partner in Benztown + McVay Media Podcast Network, a renowned production company responsible for crafting podcasts for prestigious entities like National Geographic and Disney+. He also lends his expertise to consult several radio networks, including Yea Network, Gemini XIII, The John Tesh Show, Doug Stephen Networks, and The USA Radio Network. Notably, he served as the Executive Vice President of Content & Programming for Westwood One Radio Network and Cumulus Media Networks. Presently, Mike assumes the role of President at McVay Media Consulting, traversing the globe to share his wealth of knowledge and insights.


Connect with Mike on his social media pages:





ABOUT McVay’s Return to Consulting

McVay joined Cumulus in August 2011 as Senior VP of Programming after heading up McVay Media for 28 years.  In the summer of 2018, he expressed his interest to President/CEO Mary Berner to return to his consultancy, agreeing to stay on until his successor was named. ​Below is a portion of a memo Mary Berner sent to Cumulus employees recapping her relationship with McVay that began as she was placed in charge of the struggling radio group.

​Three and a half years ago and two days into my tenure at Cumulus, I made my first trip to Nashville with Mike McVay. It was clear from the initial and abundant feedback from our programmers that our corporate programming effort needed a reboot. Mike agreed. So as we headed to the office from the airport, I asked him, “What would you do if you were me?” For the rest of the ride, he outlined a broad plan for change and by the time we reached our destination, I was convinced that Mike was the perfect guy to lead our programming organization. It’s always nice to be right but, given how much was at stake, it was especially great to be right about Mike. Mike’s accomplishments since his appointment as EVP, Content and Programming in 2015 are too numerous to count. To name just a few, under Mike’s leadership of the Office of Programming, we reversed four years of ratings share declines, and saw years of ratings share growth. We are currently posting the best ratings since 2011 on some of our biggest and most important stations. Mike has helped to expand Westwood One’s programming, participating in the launch of several new shows, including the very successful The Ben Shapiro Show. Mike has also led us in increasing our reach beyond over the air listening to include smart speakers and all online listening. The “collective contests” he initiated have greatly benefitted our markets from small to large. And perhaps most importantly, his commitment to our FORCE values has driven a significant improvement in our programming culture. A reboot, indeed. Last summer, Mike told me he wanted to return to the flexibility of his highly successful consulting career. I asked, and he agreed to stay on to ensure a smooth transition and to lead the search for his replacement.

Today … McVay is operating McVay Media Consulting. He is again sharing with content creators how to develop, build and perfect content. His success rate is substantiated.



You can subscribe to The Travel Wins Podcast on Apple PodcastsSoundCloudYouTubeiHeart RadioStitcherGoogle PodcastsSpreakerPodnewsCastbox,  Pocket CastsRadio Public, and Amazon.

The Travel Wins intro song by Allison Johnson and Steve Stevens

Website Design by Stack Host

Recent Posts

About The Travel Wins

The Travel Wins podcast is hosted by Pete Kotzbach, a 30+ year veteran of sales and sales management, talking to people that also travel for their work. A business traveler speaking with other business travelers sharing ideas, hacks and tips for surviving life on the road and in the air.